Project Description
Digital Transformation.
Projectt were approached to deliver a digital-led communications strategy and redesign of their Estate Agency website.
Our main objective was to create an exceptional Responsive design and experience which would positively reflect the Estate Agency’s position in an increasingly competitive sector. Our approach was to create a website that makes use of flexible layouts and flexible images.
Projectt led a full digital transformation programme for the business – creating an entirely new way for Whitefield Estate Agents to promote, manage and communicate their properties, services and projects.
A New Beginning.
Traditionally, Whitefield Estate Agents had always relied on creating and distributing brochures or alternatively, word of mouth. So our goal was to create an outstanding website showcasing properties to its existing and potential users. The business required exposure away from traditional advertising methods.
Time To Evolve – Digitally & Visually
- The primary focus of our digital transformation strategy was simple: make the new website as easy as possible for users to find and engage with property information and drive enquiries.
- Make it easier for all users to navigate through content relevant to them.
- To Ensure users visiting the site should be able to easily find the information or properties they are looking for, ensuring they always know where they are on the website and where to go to find what they are looking for.
Technology.
The website is fully responsive and renders perfectly on all types of devices and screen sizes, including devices with retina screens. It is built with a combination of HTML and purpose written CSS to ensure that site plans work seamlessly on all devices.
The content management system is WordPress.
Visual Appearance.
Design was just one component of the business strategy, but it was also one of the most important. It was important to us that the site boosted exceptional visual appeal, professionalism and usability.
Through the use of well-thought-out imagery and colour, visual consistency was established, allowing users to move through the site with ease.
Keeping all devices in mind, we also simplified the navigation for those with smaller screens.
