Project Description
Intro.
Injury Point are a Northwest based Personal Injury Claims Experts, specialising in helping victims of road traffic accidents, work place accidents or any other type of personal injury claim compensation.
Established in 2015 Injury Point have recovered tens of thousands of pounds in injury and accident compensation claims.
The Challenge.
At Projectt, we believe success thrives under competitive pressures. Instead of viewing competition as an obstacle, we see it as an opportunity. So in this hugely competitive market we collaborated with the team and decided that our client would stand a better chance if they planned long-term. In order to achieve such results we were determined to boost loyalty, which would easily defend against aggressive competitors intent on stealing your clients.
Our Approach.
- Optimise the website to get the most out of search engine results.
- Prepare an informed social marketing strategy and engage with the target audience on social media.
- Encourage visitors, clients and followers to become evangelists for the site.
- Make sure the website looks great on mobile devices to keep mobile users happy.
Track and analyse the site traffic stats regularly to learn more about the visitors’ interaction with the website and enhance the content accordingly.
Design.
Due to sheer number of services being promoted on the website, good navigation was paramount. Therefore, a mega-menu was installed to showcase all the services. These had to be easy to find and comprehend – making for quick and easy travel throughout the entire website.
SEO.
By including important company-related keywords into the text and imagery, this increases the search engine placement, giving the website and firm more overall visibility. All pages were allocated a or set of keywords and the contents were created around this methodology.
PPC / Social Media
We used marketing tactics acting as a dialogue with potential customers, which assisted us to discover more about the clientele’s needs. By strengthening this dialogue and making the website look more welcoming and trustworthy to visitors, we envisage to see the traffic to the website increase, and an improvement in new business leads through website conversion.
