Project Description
Summary.
Tyre Bay is a North West based brand which specialises in new and part worn tyres. They stock 10,000s of new and part worn tyres across their 3 garages. As well as tyres, they also offer day to day maintenance and services like MOT and vehicle servicing.
Our aim was to create a fully responsive website, which will showcase all of Tyre Bay’s services and make it easy for their customer to find out about their products and latest offers.
Brief.
Projectt were asked to deliver a website along with digital strategy which will market the business online whilst focusing on brand awareness, offers and competitions. Our task was to organise the collection of all data and convert that data into meaningful information which can then be used on the website and later on for digital marketing.
Key project objectives included:
- Design and Develop a new fully responsive website
- Easy to use CMS System and lead generation forms
- Organise online campaigns to promote the new development and increase the number of users
- Create Social Media profiles which have the potential to engage the audience
- Create PPC campaigns targeting all their services
Strategy.
Our aim was to produce a website to showcase a simple, clean, modern and energetic impression. We introduced a consistent colour association in alignment with the brand colour palette.
UX.
We designed a simplistic and appealing website prioritising user experience.
A key design challenge was to make the website focus more on Tyres, MOT and Servicing, which has been achieved by allocating separate sections for each service/product.
Visual Design.
Our aim was to create a rich visual experience, allowing customers to find information both on the navigation menu and by image relevance. We also ensured that photography used was consistent and was related to Tyre Bay’s identity.
Technology.
The website is fully responsive and renders perfectly on all types of devices and screen sizes, including devices with retina screens. It is built with a combination of HTML and purpose written CSS to ensure that the site plans work seamlessly on all devices.
The content management system is WordPress.
SEO.
Projectt was responsible for the complete overhaul of Tyre Bay’s web search architecture. This was redesigned to increase organic visibility for target search terms trough out the targeted geographical locations.
Visibility of the new website in organic search engine results have been improving on a regular basis. This is being monitored on a weekly basis via Google Analytics. Daily, Weekly & Monthly plans are being implemented to increase the future visitor numbers.
PPC.
Projectt setup following online campaigns for Tyre Bay
- Google AdWords PPC campaigns targeting each service on its own
- Facebook PPC to generate leads and promote business
Performance of all these campaigns is being monitor on monthly basis.
